Target the student market by becoming an ISIC partner
Thousands of businesses and brands around the world improve their marketing to students by offering special benefits to ISIC cardholders.
If you are a bank or university, you can become a co-brand and distribution partner and effectively engage with students with your brand represented right there on the ISIC card.
Offering a student benefit to ISIC cardholders
Increase your profile in the student community
Offering student discounts and benefits means you can begin to build brand loyalty with these important customers of the future.
ISIC benefits – and therefore your products – are promoted through different forms of marketing to students, targeting millions of students around the world through the ISIC website, national ISIC organisations, discount guides and more.
Build your brand image
Partnering with ISIC says a number of positive things about your company and product:
- You take students seriously and care about their personal development
- You are associated with respected organisations which have endorsed ISIC, including UNESCO, the EU and national governments
No financial investment required
Partners pay nothing to ISIC to become affiliated, so with no financial risk, you have nothing to lose. All you need to do is offer a discount or benefit to ISIC cardholders.
One solution, many markets
ISIC partners reach multiple markets around the world in an efficient, cost-effective and coherent way. Here at ISIC, we do the negotiating and come up with the marketing solutions.
Guaranteed to target students
We can guarantee that the benefits you offer ISIC cardholders are accessed only by students. All ISIC cards have a unique serial number stored in our database, which means the ISIC Association can provide partners with online card validation.
Find out about existing ISIC benefits around the world
Contact us if you are interested in offering an ISIC student discount or benefit
Marketing to students for banks - Your brand in their pocket
More than 40 banks have already benefited from a partnership with ISIC. The student bank card and the ISIC card become one and the same thing, with numerous advantages for the partner bank:
Attracting student customers
Attracting students when they open their first bank account begins a potential life-long relationship between the individual and the bank. The fact that your bank card doubles up as an ISIC is a powerful incentive for students to choose your bank over competitors.
Capitalising on the ISIC reputation
ISIC's positive reputation with students reflects on the bank, making the bank seem more approachable and less intimidating.
Building brand familiarity
With the bank logo right there on the card students are reminded of the bank and its benefits every time they use their ISIC.
Contact us if you are interested in becoming a co-branded ISIC bank
Co-branded cards at university - One card, many functions
The ISIC doubles up as the official student card at more than 250 universities. The one card is both an internationally recognised global student ID, and the local university ID. Often, it acts as a library and acess card as well.
Co-branding your university card with the ISIC card gives your students access to a host of discounts and benefits with our other partners like Accor hotels, Microsoft and Hard Rock Cafe.
Contact us if you are interested in upgrading your existing college card to an internationally accepted student ID with ISIC.
Practicalities of co-branded cards
Technology
ISIC keeps up-to-date with the latest card technology, so we can be compatible with most other card types.
Production
ISIC takes on the responsibility for producing the cards and on the partners' behalf. Because of the large number of cards we produce each year, ISIC has access to the most competitive rates.
Website listings
ISIC card partners can list ISIC's 40,000 student benefits on their websites, which opens up new search-engine-optimization opportunities and can help build website traffic.
Contact us if you are interested in becoming a co-branded ISIC partner
Examples of existing global partnerships
Microsoft's partnership with ISIC means that they can guarantee their product gets into the right hands. DreamSpark is Microsoft's educational programme which allows students to access Professional Developer and Designer tools free of charge. Because all ISIC cards have a unique serial number - ISIC can offer online validation of student status. Microsoft is reassured that their student offer is accessible to verified students only.
The hugely popular Hard Rock Cafe targets students by offering a special ISIC menu in their cafes world wide, at student-friendly prices.
In 2009, MasterCard will launch its new global student credit, debit and pre-paid cards in partnership with ISIC, enabling banks to improve their marketing to students.
Learn more about some of our existing partnerships here.
Contact us if you want to become another of ISIC's prestigious partners